the parishioner's journey
Serve Your Community
The notion of the parishioner's journey was used to describe the path that your potential member would take when visiting a local church. However, today’s members are sophisticated, savvy church members who do their research. They vet churches by scouring their websites, reading online reviews and putting feelers out to their social networks. By the time a visitor reaches a church, they are fully acquainted with your Church’s style of worship, size, doctrines, and services. They have done their due diligence and narrowed down their options.
As a result, the old ‘parishioners journey’ has given way to more realistic models that take into account this new reality. The journey visitors and potential members take are no longer linear or even neat, it’s more unpredictable and fluid which poses a big challenge to local churches.
Therefore, it behooves local churches to be where their prospects — and their prospects’ friends — hang out.
Savvy local churches realize that the best thing they can do is to serve their community, irrespective of whether or not someone is interested in our local church. When you deliver consistent value, you engender trust. Then, when they are actually on a parishioners journey, you are already a trusted resource for them.